Saturday, January 23, 2010
Any company today struggling to establish themselve or the old players have to take the path of Corporate social responsibility-CSR to recreate branding. This case study highlights the company Tata Refractories Ltd, who one time has go through tough time of shut down of plants due to the pollution issue in 2007. But how Tata Refractories Ltd revived their image through the social responsibility activities such as free medical treatment..which fetch TATA Refractories has been conferred the prestigious TERI Corporate Social Responsibility Award 2009 by the President of India on June 5, 2009 at an event organized by The Energy & Resources Institute held at Vigyan Bhavan in New Delhi ....
Feedback from the Conference Delegates:
Case study presented was very much relevant to the present economic scenario. The overall presentation made by Saikat Gochhait was Good ! Keep it UP.... Dr. M.R Bhatt(Asst.Professor, email:email@example.com, Mob: 09998012219)
Case study was very relevant in today's era of globalization. The presentation made by Saikat Gochhait was focussed more qualitative aspect rather than quantitative....Ms. Sheel Nidhi Pandey(IIM Ahmedabad, email:firstname.lastname@example.org, Mob:09879998742)
Case Study was relevant and presentation made by Saikat Gochhait was impressive...(Dr. Niti Sinha, Sr.Lecturer, Mob:09911488924)
Case Study was extremely relevant and presentation made by Saikat Gochhait was informative....(Mr. Mangesh Karandikar(Lecturer-Dept of Commerce and Journalism, University of Mumbai), email: email@example.com, Mob:09869281084)
Monday, January 18, 2010
Shortly we are going to release our 1st Taxila Business Review.....so we welcome authors, research scholars and students to contribute to the upcoming journal....
Kindly forward your research articles:
Saikat Gochhait-Research Cell :