Saturday, January 23, 2010

International Conference at IMT Ghaziabad 7th-8th Sep 2010

The paper submitted on Corporate Social Responsibility as a tool of Branding was accepted paper with the above credential of letter from the reviewer with comments on the paper.
Any company today struggling to establish themselve or the old players have to take the path of Corporate social responsibility-CSR to recreate branding. This case study highlights the company Tata Refractories Ltd, who one time has go through tough time of shut down of plants due to the pollution issue in 2007. But how Tata Refractories Ltd revived their image through the social responsibility activities such as free medical treatment..which fetch TATA Refractories has been conferred the prestigious TERI Corporate Social Responsibility Award 2009 by the President of India on June 5, 2009 at an event organized by The Energy & Resources Institute held at Vigyan Bhavan in New Delhi ....