Saturday, January 23, 2010

IIPM 4P's Quiz competition held on 22nd July 2009

participation of RATM-MBA students

Book review publication Knowledge Hub-Journal

International Conference at IMT Ghaziabad 7th-8th Sep 2010

The paper submitted on Corporate Social Responsibility as a tool of Branding was accepted paper with the above credential of letter from the reviewer with comments on the paper.
Any company today struggling to establish themselve or the old players have to take the path of Corporate social responsibility-CSR to recreate branding. This case study highlights the company Tata Refractories Ltd, who one time has go through tough time of shut down of plants due to the pollution issue in 2007. But how Tata Refractories Ltd revived their image through the social responsibility activities such as free medical treatment..which fetch TATA Refractories has been conferred the prestigious TERI Corporate Social Responsibility Award 2009 by the President of India on June 5, 2009 at an event organized by The Energy & Resources Institute held at Vigyan Bhavan in New Delhi ....

International Conference Held at IMS Noida on 3rd -5th Sep 2009

The paper presented on a Case Study : Overcoming Across-cultural Negotiation in doing Business in China. It deals with the company named Tata Refractories Ltd , one of the leading refractory maker in India setting up greenfield operation at China within 8 months span of time. And Tata Refractories China moreover has earned a profit full year of its operation. So it is learning lesson for other companies trying to setup operation whether it is greenfield or brownfield projects have to understand the cross cultural issues like people and process ....for more to read the article..mail your suggestions on

Feedback from the Conference Delegates:

Case study presented was very much relevant to the present economic scenario. The overall presentation made by Saikat Gochhait was Good ! Keep it UP.... Dr. M.R Bhatt(Asst.Professor,, Mob: 09998012219)

Case study was very relevant in today's era of globalization. The presentation made by Saikat Gochhait was focussed more qualitative aspect rather than quantitative....Ms. Sheel Nidhi Pandey(IIM Ahmedabad,, Mob:09879998742)

Case Study was relevant and presentation made by Saikat Gochhait was impressive...(Dr. Niti Sinha, Sr.Lecturer, Mob:09911488924)

Case Study was extremely relevant and presentation made by Saikat Gochhait was informative....(Mr. Mangesh Karandikar(Lecturer-Dept of Commerce and Journalism, University of Mumbai), email:, Mob:09869281084)

Amity University, Jaipur Conference Held on 22nd-23rd Jan 2010

The paper presented on Case study-Refractory information Online, which depicts that any body talking of selling industrial product online might not have taken seriously. But today Steel, Copper , Alluminium and Refractory are being sold online website like metaljunction..and more important is the individual website of the companies. so the above case is about the online information search analysis through different search engines helping in gathering information about a product named refractory-which is applicable in the operation of steel making process usually in furnaces, ladles and tundishes.
So the paper has made to realize that information search through the online on the industrial product have increased with the data illustrated from 2003-2009 in different search engines ex. google. So to get more details about the paper kindly mail on the

Monday, January 18, 2010

Launching of upcoming Taxila Business Review 2010

Shortly we are going to release our 1st Taxila Business we welcome authors, research scholars and students to contribute to the upcoming journal....

Kindly forward your research articles:

Saikat Gochhait-Research Cell :